Earlier this month Fubo announced a joint partnership with Ryan Reynold to launch the Maximum Effort channel. Now the Maximum Effort channel is now live on Fubo along with Amazon Freevee, LG Channels on LG Smart TVs, Plex, Sling Freestream, VIDAA, VIZIO WatchFree+ and Xumo Play.
“We’re thrilled to expand our robust lineup of sports and entertainment on Sling Freestream with the debut of Ryan Reynolds’ Maximum Effort Channel,” said Ajinkya Joglekar, senior vice president of marketing, SLING TV. “We are excited to see the compelling programming Ryan Reynolds’ team creates and we know that it will be a great addition to Sling Freestream’s 400 channels of movies, TV shows, live sports and news. SLING stands apart in offering consumers the flexibility to choose the service that fits their needs, giving users control to watch live premium TV, free content and standalone streaming services, all in one app.”
“I never dreamt I would be able to channel my inner Brandon Tartikoff into an actual TV channel so we at Maximum Effort want to make the most of this,” commented Maximum Effort Co-founder Ryan Reynolds. ”We believe Fubo occupies the perfect sweet spot between streaming and cable so we’re very grateful for the partnership with Fubo. The Maximum Effort Channel will try to open the Overton window when it comes to both programming and advertising, but do it in the most gentle, entertaining way possible.”
“We are so proud to launch the Maximum Effort Channel with our partners Ryan Reynolds and Maximum Effort,” said Fubo Co-founder and CEO David Gandler. “Together, we intend to deliver to consumers and advertisers a truly unique content experience that captures Ryan’s vision of joyful entertainment and that is broadly distributed. I want to congratulate all of the teams at Maximum Effort and Fubo, led by Pamela Duckworth at Fubo Studios, who have successfully brought the Maximum Effort Channel to life.”
Maximum Effort Channel will be home to original and classic TV, movies – as well as some surprising content breaks – made for maximum comfort. The channel launch will be led by the original show Bedtime Stories with Ryan, in which Ryan Reynolds reads new and classic bedtime stories in an attempt to soothe your mind and soul (and also his own)