Yesterday Fubo announced a joint partnership with Ryan Reynold to launch the Maximum Effort channel. Now Fubo has announced new partners that will air the channel starting June 20th, 2023, including Fubo, Amazon Freevee, LG Channels on LG Smart TVs, Plex, Sling Freestream, VIDAA, VIZIO WatchFree+ and Xumo Play.
“We’re thrilled to expand our robust lineup of sports and entertainment on Sling Freestream with the debut of Ryan Reynolds’ Maximum Effort Channel,” said Ajinkya Joglekar, senior vice president of marketing, SLING TV. “We are excited to see the compelling programming Ryan Reynolds’ team creates and we know that it will be a great addition to Sling Freestream’s 400 channels of movies, TV shows, live sports and news. SLING stands apart in offering consumers the flexibility to choose the service that fits their needs, giving users control to watch live premium TV, free content and standalone streaming services, all in one app.”
“We are delighted to work with Fubo and Maximum Effort to introduce the Maximum Effort Channel on our VIDAA platform,” said Nick Ruczaj, vice president, global head of content and business development, VIDAA. “Ryan Reynolds and his team have a playful vision and style that reflects our discerning programming strategy focused on quality and unique content. The Maximum Effort Channel will offer our viewers an entertainment extravaganza that will bring them together in fun and unexpected ways. We are also happy to share with our advertisers more opportunities and access to VIDAA’s high value audience, who are thirsty for novel and creative quality content. This partnership is a fantastic experience for everyone involved and we look forward to launching the channel soon.”
“The partnership between Maximum Effort Channel and Fubo promises to generate new excitement in streaming content, and we’re thrilled to be among the platforms that will bring this high profile, premium caliber programming to millions of viewers,” said Stefan Van Engen, vice president of content programming and partnerships, XUMO. “The Xumo Play audience is accustomed to enjoying the most entertaining, quality programming, and this fresh, original content will be no exception.”
Maximum Effort Channel will be home to original and classic TV, movies – as well as some surprising content breaks – made for maximum comfort. The channel launch will be led by the original show Bedtime Stories with Ryan, in which Ryan Reynolds reads new and classic bedtime stories in an attempt to soothe your mind and soul (and also his own)