Today, Amazon’s Freevee and Fubo have added a 24/7 channel dedicated to professional Pickleball. This new channel is a partnership with the Tennis Channel and the Carvana Professional Pickleball Association, or PPA Tour. Together, they will offer 24/7 coverage of Pickelball.
The channel takes advantage of the exploding popularity of Pickleball over the last few years, with the sport getting attention on TV, social media, and with casual players looking to get outside. The launch comes two months after The Tennis Channel and the PPA announced their joint venture.
“Tennis Channel and the PPA Tour are doing something that hasn’t been done before – taking a fast-growing sport in its infancy and attaching an experienced, state-of-the-art media arm to its development in the form of Pickleballtv,” said Ken Solomon, president, Tennis Channel. “We have no doubt that 24/7, consistent, daily coverage of the best players, events and news on a dedicated pickleball channel will generate new fans and give existing ones a place to call home, thus expanding the sport’s overall reach and global popularity. We’ve driven massive new awareness with Tennis Channel during the past two decades and we expect nothing less with this exciting new network and explosive, young pro sport and easy-to-learn, highly addictive grassroots game.”
“The PPA Tour has worked in lockstep with Tennis Channel, and we’re proud to launch Pickleballtv coinciding with the largest tournament in pickleball history. There are so many exciting things happening in our sport right now, and the addition of daily media coverage capable of reaching an unprecedented audience for the sport is a watershed moment for pickleball enthusiasts everywhere who want continuous access to a host of unique and innovative content,” said Connor Pardoe, founder and CEO of the PPA Tour. “The PPA Tour is home to tremendously gifted athletes who deserve to be household names, and Pickleballtv will facilitate that transition. Prepare to be entertained with a variety of outstanding programming that will take your fandom to new heights!”
Fans will now be able to watch over 30 to-level matches from the PPA Tour and Major League Pickleball. There will also be original programming and weekly studio news shows.