More streaming services are sharing the data being discovered about how viewing habits have changed since stay at home orders have been in place. The free streaming service XUMO has now shared their news and stats about how viewing has changed, given the current health crisis.
XUMO reports that there has been an overall 30% increase in hours watched across the service, when looking at viewing data from the week of March 14 in comparison to the week of February 29.
Along with an overall increase in viewing, XUMO specifically pointed out an increase in watching new. A 50% increase in viewership in the news category was reported. That increase isn’t surprising, as more viewers are tuning into news programming for updates on coronavirus. Hulu and other live TV streaming services have noted the same trend.
Another factor in the overall increase of hours watched each day has been the number of individuals and families who are at home during the day. With that change, XUMO saw an atypical viewership spike mid-day, specifically at 11:00am.
As the news cycle continues to focus on the pandemic and its impact on the country, remember that free streaming services like XUMO are a valuable source of news content, along with entertainment for the whole family.
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