Live entertainment-focused media group LiveXLive and is producing a slate of original content for a new music channel on STIRR. The two companies announced their latest collaboration earlier today with the channel set to launch in later this month.
“We are excited to continue to evolve our relationship with STIRR,” said Dermot McCormack, president, LiveXLive. “Once again delivering on our promise of connecting fans, bands, and brands, the LiveXLive music channel on STIRR will bring a completely new music experience to consumers while creating a new opportunity for advertisers. This deal also supports our goal to add to our slate of LiveXLive original IP and acquire new audiences across platforms.”
In addition to exclusive content, the LiveXLive channel on STIRR will also feature select music festivals, concerts, awards shows, and album release parties to deliver a way for music fans to be part of their favorite experiences in new ways. STIRR will also sponsor and cover LiveXLive’s traveling music news show LiveZone at events throughout the year.
This is the third collaboration between the two companies in just one year. In May 2019, LiveXLive partnered with STIRR to live stream EDC Las Vegas on the LiveXLive music pop-up channel, and in August partnered to create the STIRR Music Series, a live-streamed series of 12 music events across the globe.
“Music lovers across the country responded with such enthusiasm to our first partnership with LiveXLive and it is abundantly clear that there is a huge appetite for this type of content,” said Adam Ware, General Manager of STIRR. “Live and local programming is at the foundation of STIRR. This partnership will enhance our efforts to provide exciting, live premium content to our viewers. We are looking forward to expanding our work with LiveXLive.”
Fans interested in tuning in to view the new LiveXLive music channel just need to download the free STIRR app, available on Roku TV, Apple TV, and Fire TV, as well as on iOS and Android devices. You can also watch STIRR on the web at STIRR.com.
STIRR is a free, ad-supported streaming service featuring a mix of live local news, TV shows, movies, sports and lifestyle programming. Each week, STIRR delivers more than 2,400 hours of live local news, in addition to more than 100 linear channels. The STIRR app is available on Roku TV, Fire TV, Apple TV as well as iOS and Android devices or at STIRR.com. Based in Santa Monica, CA, STIRR is a first of its kind OTT service created, owned and operated by Sinclair Broadcast Group.
About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. is a global digital media company focused on live entertainment. The Company operates LiveXLive, the first ‘live social music network’, delivering premium livestreams, digital audio and on-demand music experiences from the world’s top music festivals and concerts, including Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and many others. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. For more information, visit livexlive.com.
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