Free Services Like Pluto TV and Tubi Surge As Cord Cutters Cut Back





Image of the Pluto TV logo.

Today, Tivo released its second quarter Video Trends Report and gave us a look at what kind of services cord cutters are using. With costs rising, it makes sense that the average American now uses four free ad-supported streaming services such as Pluto TV, Tubi, Freevee, or The Roku Channel, up from just 3 during the same period in 2022.

At the same time that free streaming services are growing, paid services are dropping. In the fourth quarter of 2022, Americans, on average, paid for 7.6 streaming services, but that number has dropped to 6.9 services now. This is down from the peak of 11.6 streaming services.

Free streaming services have been one of the few areas that are growing in the world of cord cutting as budgets tighten and consumers get smarter about their options. This has led to companies like Comcast, Paramount, Fox, and more investing heavily in their free ad-supported services.

This comes as Nielsen has reported that a growing number of free streaming services have seen their market share grow. According to the report from Nielsen, Tubi had 1.3 percent of all streaming traffic, The Roku Channel had 1.1 percent, and Pluto TV had 0.9 percent of all streaming traffic. Combined these three services make up 3.3% of all viewing , or more than Amazon’s Prime Video, Disney+, or Max. Pluto TV was the first free ad-supported streaming service to be ranked in the top 10 by Nielsen.

Here Are The Top 10 Streaming Services:

YouTube: 9.1 percent
Netflix: 8.2 percent
Hulu: 3.6 percent
Prime Video: 3.4 percent
Disney+: 2 percent
Max: 1.3 percent
Tubi: 1.3 percent
Peacock: 1.2 percent
Roku Channel: 1.1 percent
Paramount+: 1.1 percent
Pluto TV: 0.9 percent

Have you increased the amount of free services you have used recently?

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