One of the big selling points of Nextgen ATSC 3.0 was that it would someday bring 4K for free to your antenna TV stations offering ABC, CBS, FOX, and NBC.
Now a local TV station in Eugene, Oregon, is offering multiple 4K broadcasts on the older ATSC 1.0 standard according to a report from the Antenna Man.
To do this, a low-powered TV station, KO31M-D, made some changes to the codecs it uses. Now most modern TVs can get TV in 4K for free from OTA TV.
The problem is some older TVs do not support this new standard but most modern TVs do.
So why don’t more TV stations do this? First, it will cost TV stations millions of dollars to upgrade their equipment to do this. This comes just as TV stations are spending millions to upgrade to the new ATSC 3.0 standard.
Second, the lack of content. Most content on your local ABC, CBS, FOX, and NBC TV stations is at best in 1080p with much of it still in 720p.
For now, 4K is still something most of us will need to wait to get until some unknown future date.
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