As the world continues to become more digital and more people stream their shows online Fox seems to be taking notice.
On Monday Fox CEO James Murdoch said, during an earning call, that Fox is looking at updating its streaming apps including Fox Now, FX Now, and Fox Sports Go.
In the U.S., within the next few months, we will be rolling out a major overhaul of our streaming apps, which will deliver a step change for customers and future customers in quality, in discovery and in engagement, Murdoch said, .
But that is not all he saidalthough he didnt give many detailswe learned that Fox is considering launching a direct-to-consumer product similar to what CBS has done with CBS All Access.
You never rule out teething problems and I think its instructiveor its worthwhile kind of just mentioning that some of these problems in streaming, particularly concurrent live events when everyones logging in at the same second, its non-trivial, Murdoch said.
Details are still thin but having Fox look at opening up its content to cord cutters is huge news. Although this will likely not be something every cord cutter will want, an estimated 20 million Americans cannot get Fox stations free over the air.
Fox is also part owner of Hulu along with Disney, NBCUniversal, and now Time Warner. No mention of Hulu’s on-demand service was made during the call, but Fox recently rededicated its support to Hulu with support of its new live TV streaming service.
Hopefully this is one more sign that Fox, one of the last holdouts against cord cutting, is continuing to soften its stance on cord cutting in an effort to attract more viewers.
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