It looks like FOX is almost ready to make the jump a lot closer to à la carte TV. Yesterday 21st Century Fox CEO Lachlan Murdoch opened up about his views on the future of TV.
“Make no mistake, everyone will go direct to consumer,” Murdoch said at the Goldman Sachs Communacopia conference Wednesday. “I don’t think there is a major media company on the planet that ultimately won’t have a direct-to-consumer product launched in the short to near term.”
Don’t expect this to happen overnight. Murdoch went on to say, “We need to make sure that we don’t damage the current ecosystem, which is very profitable to all of us, in the process of going direct to consumer.”
Now FOX is not new to this effort. There has been talk of a Discovery streaming service to offer Discovery channels and its new Scripps-owned channels. Discovery has also teamed up with AMC, A&E, and Viacom for a proposed $20 sports-free streaming service.
FOX already has a lot of the infrastructure in place to launch its own direct-to-consumer service. Its new FOX apps combine all FOX networks into a single app. Now all FOX needs to do is offer an option to purchase access to the app without cable TV.
Would you subscribe to a standalone FOX service? Leave us a comment and let us know.