Super Bowl LIX was a resounding success for Fox Corporation, both in terms of viewership and advertising revenue. The company announced that it generated over $800 million in ad sales for its presentation of the Big Game, further solidifying the Super Bowl’s status as a premier advertising platform.
“The clear winners Sunday night were the Eagles, the NFL, and FOX. Congratulations to our teams at FOX Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever,” said Lachlan Murdoch, Executive Chair and CEO of Fox Corporation.
The game itself drew a massive audience, with 127.7 million viewers tuning in across all platforms. This figure includes those who watched the traditional broadcast on Fox, as well as those who streamed the game on Fox’s free ad-supported platform, Tubi.
Tubi’s simulcast of the Super Bowl also broke streaming records, with 15.5 million peak concurrent viewers and an average minute audience of 13.6 million. This marked a significant increase from Tubi’s previous Super Bowl streaming record and highlighted the growing popularity of free ad-supported streaming platforms.
The Super Bowl LIX halftime show, featuring Kendrick Lamar, was another highlight, drawing an average of 133.5 million viewers across television and digital platforms. This made it the most-watched Super Bowl halftime show in history.
Fox’s pregame coverage also performed well, averaging 23.4 million viewers from 1 p.m. ET until kickoff. This was the highest viewership for a pregame show starting at that time, according to a report from The Hollywood Reporter.
The success of Super Bowl LIX demonstrates the enduring appeal of the NFL and the Super Bowl as a major cultural event. It also highlights the growing importance of streaming platforms in reaching a wider audience. With its record-breaking viewership and ad revenue, Super Bowl LIX was a resounding success for Fox Corporation and the NFL.
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