Fox Entertainment has unveiled its newest venture: Fox Creator Studios (FCS), a digital-first division aimed at tapping into the creator economy. According to a report from Deadline, the initiative is designed to discover fresh IP, talent, and content formats by partnering with online personalities who already have large built-in audiences. The studio’s first focus? Food content…and it’s launching with some big names.
Among the creators featured in the initial roster are culinary icon Gordon Ramsay and YouTube baking star Rosanna Pansino. Other creators joining the lineup include the UK-based duo Jolly, Sorted Food, Food Theorists, and Little Remy Food. This early focus on food is only the beginning; other content verticals are expected to roll out in the coming months.
Built for the Creator Economy
FCS is the latest in a series of moves across Fox Corp. to embrace creator-led programming. From streaming service Tubi to its news and sports divisions, the company is increasingly aligning itself with digital-first platforms and audiences. The launch of Fox Creator Studios coincides with CES 2026 in Las Vegas, where Fox executives have been meeting with advertisers and tech partners. CES has become a crucial stop in the lead-up to annual upfront advertising negotiations and digital creators are now a core part of that conversation.
Fox plans to leverage its broad advertising infrastructure and media resources to help creators diversify their revenue streams and build lasting brands. Instead of relying solely on social media algorithms, creators partnering with FCS may gain access to distribution across multiple platforms, globally.
“Creators are today’s production companies, storytellers, and superstars,” said FOX Entertainment CEO Rob Wade in a statement shared by Deadline. “They command massive audiences, build genuine fan communities in real time, and redefine what global hits look like. At FOX Creator Studios, we’re backing the next generation of talent by investing in creators, growing their brands, and helping them develop new IP.”
Ramsay’s Longstanding Fox Partnership Continues
The move further strengthens the relationship between Fox and Gordon Ramsay. In 2021, the two teamed up to launch Studio Ramsay Global, which oversees many of Ramsay’s unscripted television ventures. With more than 115 million followers across his social platforms, Ramsay is uniquely positioned to bridge the gap between traditional television and online content. His inclusion in FCS signals the importance of social reach in Fox’s content strategy going forward.
By aligning with talent like Pansino, whose YouTube baking tutorials and relatable content have garnered millions of fans, Fox appears to be betting on personalities that resonate with younger, online-native audiences. While still early days for Fox Creator Studios, the initiative represents a broader industry trend: legacy media partnering directly with digital stars to co-create what could become tomorrow’s mainstream hits.