This week, four TV stations in Las Vegas flipped the switch on their ATSC 3.0 broadcasts, marking the latest additions to a handful of markets currently leveraging the new standard. In a joint press release, Sinclair Broadcast Group, Nexstar Media Group, and The E.W. Scripps Company announced their Las Vegas stations represent the first multi-station commercial launch for ATSC 3.0, aka Next Gen TV.
“Our successful collaboration with Sinclair and Scripps has brought Next Gen TV to Las Vegas,” Perry Sook, Nexstar chairman and CEO said in a press release. “We look forward to cooperating with other broadcasters to roll out this new technology across the country. During the current pandemic, more viewers are turning to their local broadcast television stations for the latest news and information, and Next Gen TV will improve the total television viewing experience. ATSC 3.0 also allows us to launch innovative applications in mobile, the Internet of Things, and broadcast data.”
In all, KSNV, KVCW, KLAS, and KTNV have launched ATSC 3.0 broadcasts. The new standard can support higher-resolution video than ATSC 1.0, including 4K HDR, but potential improvements extend well beyond picture quality. The new over-the-air standard can integrate with broadband for more precise emergency alerts and, potentially, more targeted advertising.
Las Vegas joins Portland (Ore.), Boise, Santa Barbara, Dallas, and Orlando among the first markets to have at least one station transmitting via ATSC 3.0. And while earlier plans of spreading to the top 40 markets in the country this year have been significantly impacted by the ongoing coronavirus pandemic, work is continuing in several markets at the moment.
We’ll have more coverage on ATSC 3.0 later this week, including more info on the Las Vegas launch in particular. In the meantime, if you have any questions about ATSC 3.0, feel free to share them in our comments section and we’ll try to answer them in the near-future.
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