First Black-Owned FAST Channel Polaris Debuts on VIZIO SmartCast


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VIZIO SmarCast on Thursday announced the launch of Polaris, the first Free, Ad-Supported Streaming channel. Polaris is making its debut to VIZIO SmartCast WatchFree+ users, offering content and stories created by Black, Indigenous, and People of Color (BIPOC) and authentically share Hip-Hop and Black culture with the world.

“We are delighted to provide SmartCast users with access to an exciting new channel from Polaris that truly celebrates Black culture and BIPOC voices,” said Steve DeMain, VP Engagement at VIZIO. “The Polaris team of legendary creators have an incredible track record and we are honored to launch a whole new slate of programming for audiences to enjoy, exclusively on VIZIO’s WatchFree+ streaming service.” 

VIZIO SmartCast viewers will have around-the-clock access to authentic programming from Polaris, including:

Never Phaded – The official story of the Shirt Kings documented through a series. The infamous designer crew hailing from NY alongside designer Dapper Dan were fashion staples in the 80’s at the height of the hip-hop era who were responsible for customized clothing for the likes of LL Cool J, Mike Tyson, Jay-Z and more. 

POLARAVERSE – a brand that visually entertains this audience celebrating music and cultural lifestyle via 3-D animation production. 

Hush Over Hollis – This show unveils the story of the late RUN DMC Jam Master Jay. In never before seen footage of the late icon, POLARIS produces this documentary with members of Jay’s family and close friends for the first time on camera. 

The Daily Check In In this flagship show, music historian Shaheem Reid delves into the hottest entertainment topics of the day with notable celebrities and media personalities

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