The Fire TV is Getting an Updated User Interface




Last December, Amazon rolled out a new user interface for Fire TV. Now Amazon is getting ready to roll out a new update to the Fire TV home screen. This new update will have a new row called “Recommended By Your Apps.” This row will show content recommendations that your app sends, assuming the customer has your app installed and opened it at least once. Recommendations on the Fire TV home screen will promote deeper engagement and loyalty for your apps.

So how will Recommended by your apps work?

Recommendations allows apps you have installed to display recommendation cards for their content on a dedicated row, and will launch directly into the apps you have installed.

These recommendations will use the standard Android ContentRecommendation.Builder API. (Similar to what you see on Android TV.)  Developers will have a lot of control over the way the recommendation looks, with customization attributes such as the recommendation title, description of the recommended content, recommendation image, and more.

Here are a few examples of the recommendations you will see:

  • New episodes for shows watched earlier.
  • Encouragements to resume a show the you only partially watched.
  • Content similar to the shows the you have watched.

Amazon says this new recommendations system will roll out to both 1st and second generation Fire TVs but did not give a date for the roll out.

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