BuzzFeed on Friday said it sold its entire library, representing 1,200 hours of content, to digital streamer FilmRise.
BuzzFeed, the parent company of Complex Networks and HuffPost, has produced viral and award-winning shows like Buzzfeed Unsolved: True Crime, BuzzFeed Unsolved: Supernatural, and Hot Ones. FilmRise is behind a number of well-known television shows like Gordon Ramsay’s Hell’s Kitchen and Kitchen Nightmares, Forensic Files, and The Dick Van Dyke Show.
While BuzzFeed’s content draws a large audience, FilmRise could grow the content’s popularity and garner a significantly larger viewership thanks to its various distribution platforms.
FilmRise also boasts the world’s largest independently owned portfolio of ad-supported streaming apps and free ad-supported TV channels. Those free channels and ad-supported video on demand have increased in popularity as inflation rates cause traditional streaming services to hike prices.
“BuzzFeed and Complex carry a library of content that taps into the zeitgeist of today’s culture by taking an innovative perspective to traditional formats,” Jonitha Keymore, FilmRise’s vice president of global content acquisitions said in a statement.