Fewer Americans are watching live TV. According to a recent report from Nielsen, the average daily live TV consumption dropped in 2016 for the second year in a row.
In 2014 Americans 18 and older watched on average 4 hours and 31 minutes of live TV every day. At the end of 2016 the average American 18 and older watched 4 hours and 23 minutes per day. The difference may not seem like a huge drop, but it points to a continued decline in viewing.
The report also showed that the number of US households that subscribe to a video on-demand service jumped from 48% at the end of 2015 to 56% at the end of 2016.
This is good news for cord cutting because one of the leading reasons people become cord cutters is lack of use. As fewer Americans watch TV live the desire to pay for live TV drops. This was a major reason my family ditched cable TV. We realized that we almost never watched a show live, so why pay for it live.
In the end this is one more sign of how American viewing habits are changing. As new forms of entertainment emerge the amount of time dedicated to cable TV is dropping. Although cord cutting has a lot to do with saving money it also has to do with the changing way people want to consume entertainment.
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