FCC Holds Stance on Broadband Consumer Label Rules





The Federal Communications Commission decided it wouldn’t reconsider its Broadband Consumer Label rules. In a release, the FCC said the action preserves a consumer’s access to transparent and accurate information about broadband services. The rules will go into effect following a review from the Office of Management and Budget, according to the release. Providers with more than 100,000 will have six months to comply.

The nutrition-style labels that outline information about an internet service’s cost and performance were opposed by cable and telecom companies. The groups, including the NCTA – The Internet & Television Association, claimed that the labels would confuse consumers.

“Every consumer needs transparent information when making decisions about what internet service offering makes the most sense for their family or household. No one wants to be hit with charges they didn’t ask for or they did not expect. That’s why Broadband Consumer Labels are so important,” FCC Chairwoman Jessica Rosenworcel said in a statement.

The FCC adopted the label rules in 2022. The order required internet service providers to disclose broadband prices, introductory rates, data allowances, and broadband speeds, and to include links to information about their network management practices, privacy policies, and the FCC’s Affordable Connectivity Program. After the order was adopted, multiple petitions were filed asking for clarification and reconsideration.

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