Fandango’s latest Moviegoing Trends & Insights Study has been unveiled just ahead of CinemaCon, providing a comprehensive look into the evolving preferences and behaviors of moviegoers. Through a survey of over 6,000 participants, Fandango offers a peek into what drives audiences to theaters, with particular focus on the excitement building up for the summer movie season of 2024.
This year, movie enthusiasts are particularly eager to welcome back beloved franchises to the big screen, with Deadpool 3, Bad Boys: Ride or Die, and Despicable Me 4 emerging as the top anticipated summer blockbusters. The study reveals various reasons people flock to cinemas during the summer months, with the excitement of new releases and the joy of shared experiences with loved ones, to seeking refuge from the summer heat in the cool ambiance of a theater, leading the charge.
Moreover, Fandango’s research identifies a significant trend towards a diversified cinematic experience. Beyond traditional movies, there’s a marked interest in alternative content such as comedy tours, concerts, and even sporting events being screened in theaters. This diversification in theater offerings is partly inspired by the “Barbenheimer” phenomenon of 2023, where audiences showed a strong interest in watching movies back-to-back, especially when incentivized with discounts.
The preference for premium formats and a robust concession stand experience underline the unique appeal that theaters still offer in today’s climate. Premium viewing options enhance the enjoyment of the cinematic experience, while the variety and convenience of concessions remain integral to the moviegoing ritual. Additionally, the study notes the role of movie-related loyalty programs in enhancing customer satisfaction and loyalty, with discounts on tickets and concessions being key motivators for theater visits.
Fandango’s 2024 Moviegoing Trends & Insights Study not only forecasts a lively summer at the box office but also sheds light on the changing landscape of cinema consumption. As moviegoers show openness to a wider range of content and formats, the opportunity for theaters to innovate and captivate audiences grows. This study signifies a pivotal moment in understanding the future of moviegoing, promising a rich tapestry of cinematic experiences that cater to the diverse tastes and preferences of today’s audience. The commitment of theaters and platforms like Fandango to adapt and evolve with these trends not only enriches the moviegoing experience but also ensures the enduring magic of cinema for generations to come.