Facebook is Working on Video Apps For Streaming Players




It seems Facebook wants to get in on the growth of Cord Cutting. The Wall Street Journal is reporting that Facebook is working on apps for many popular streaming media players like the Fire TV.

This new Facebook app is one of several Facebook projects aimed at making it a “video-first” company that can compete for television ad dollars. Facebook has been marketing its live-streaming capabilities, testing a new video ad product and integrating more videos into Instagram, its photo-sharing app.

This set-top box app that is under development would a promising route for Facebook to seize a larger portion of TV budgets, the people familiar with its app development said. Facebook has been contemplating some version of a video-focused set-top box app for years, but the effort was revived last summer when Facebook executives decided to double-down on video for the second half of 2016. In October, Facebook introduced a feature allowing users to stream videos from the Facebook app to their TVs through devices like Apple TV or Google Chromecast.

The new app would go further than other set-top box apps that Facebook has developed with companies like Roku, Inc., because one design Facebook was mulling wouldn’t contain any “non-video content,” said one person briefed on the app. The existing Roku Channel allows users to view photos and videos.

“If there’s good video content, you’ll actually watch a couple thirty-second video ads,” one person familiar with the efforts said.

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.