Facebook today signed a deal with Major League Soccer (MLS) and Univision to stream at least 22 matches in English during the 2017 regular season.
Now cord cutters ask for new ways to watch games, streaming services such as Facebook and Twitter have stepped up their focus on signing live-streaming sports deals. It seems they see cord cutters as a new market to grow their services.
The first match will be streamed on the social media platform will feature new MLS club Atlanta United hosting Chicago Fire on March 18. The MLS will also produce and stream 40 “Matchday Live” shows, including highlights and analysis, exclusive for the Facebook streaming service.
The games will be streamed on the Facebook page of Univision Deportes, the multimedia sports business of Univision, while the shows will be available on MLS’ Facebook page. They will also be streamed on Facebook’s new streaming app on many popular streaming services.
Univision decided to use Facebook Live to live stream Mexican soccer matches in English last month. Under that deal, the broadcaster said it would stream 46 matches by Mexican soccer league Liga MX in 2017 on Facebook.
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