Facebook has made it clear that it wants to dive deeper into original content in an effort to help the site grow.
Now to push its original content to new viewers Facebook has added a Watch tab on Facebook’s website, apps, and TV apps. This new tab will allow you to browse its original shows, and Facebook hopes that helps get you addicted to its content.
Inside the Discover tab you will find sections like “Today’s Spotlight”, “New This Week”, “Popular Now”, “What Friends Are Watching”, “Most Talked About”, “Suggested For You”, and “10 Minutes Or More”.
Facebook is not alone in pushing for original content. Recently Twitter has also dove in for more original content and streaming deals to bring in more subscribers to its service.
Here are the kinds of shows you can expect to find on Facebook Watch: (As described by Facebook.)
- Shows that engage fans and community. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day’s new episode.
- Live shows that connect directly with fans. Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
- Shows that follow a narrative arc or have a consistent theme. Tastemade’s Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn’t always turn out as expected.
- Live events that bring communities together. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.
Facebook said a limited group of testers are currently using the service, and it plans to bring the service to more people in the United States soon.
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