Explaining How DIRECTV NOW’s Unlimited Data Works


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Mid age woman sitting at table

Mid age woman sitting at tableOne of the primary selling points for DIRECTV NOW was the ability to have unlimited streaming of DIRECTV NOW if you have AT&T wireless.

Yet several Cord Cutters News readers have been contacting us complaining of seeing their data cap quickly eaten up by DIRECTV NOW. Some are complaining that DIRECTV NOW was using as much as half a GB of data every hour they streamed even though they are AT&T wireless customers.

So we did some research and found a section in the fine print of the DIRECTV NOW contract that talks about the unlimited streaming on AT&T Wireless.

According to AT&T’s “Important information and details” section “Advertisements and non-streaming app activity may incur data usage.” So what does that mean? It means that the commercials you watch as you stream count against your data cap or at least show up when you look at data used.

From talking to our readers it seems half a GB an hour is about the average data being used when streaming over AT&T wireless. That means if you watched less than an hour of DIRECTV NOW every day you will blow through your 10 GB data plan in less than a month.

We talked with AT&T about DIRECTV NOW subscribers seeing data being counted against their data cap. AT&T told us that even though you may see data being used, any data used when streaming DIRECTV NOW will be credited back to the account at the end of the month.

You can stream all you want and at the end of the month you should get a credit back for any data used when streaming DIRECTV NOW.  When it comes to your data cap, this allows you to stream worry free.

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