Exclusive: DIRECTV NOW & CBS Strike a Streaming Deal


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After much demand by their subscribers, it seems that DIRECTV NOW and CBS have struck a deal to bring CBS content to DIRECTV NOW.

No details have been released, but this week AT&T updated the DIRECTV NOW description on the Apple TV app store. If you look closely at the image you will see both The CW & Showtime listed. Both of these networks are owned by CBS in part.

Update: It now seems that this image may have first shown up a few weeks ago.

Here is the image currently on the Apple TV app store for DIRECTV NOW:

For now it seems this screenshot was uploaded by mistake before the deal was officially announced.

While we do not know about CBS locals, it seems that if CBS agreed to streaming rights to The CW and Showtime we should expect to see CBS locals be a part of this deal.

Sadly for now, we will have to wait for the official announcement from AT&T and CBS to find out the price of Showtime and what markets will get CBS. Though this could be the first deal under CBS’s new collective bargaining deal, that would give DIRECTV NOW access to almost every CBS affiliate.

We have reached out to AT&T and will update this story when we learn more.

Have you noticed The CW or CBS in your local market? If so please leave us a comment.

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