Evoca announced today that it has launched what it’s calling the first over-the-air broadcast 4K UHD channel via ATSC 3.0, called Insight TV. Boise, Idaho is the first market to receive Insight TV’s “adventure-focused” 24/7 programming on the Evoca platform.
Evoca has created an OTA platform to compete with cable TV, using NextGen TV standards. Consumers receive “high quality, high definition” programming through the company’s Scout receiver, a set-top box with an ATSC 1.0 and 3.0 receiver, an OTA antenna, onboard memory, and a broadband connector.
“Since we broadcast channels like Insight TV using a mix of over-the-air and Internet sources using ATSC 3.0, subscribers can experience as many video games, movies, or video conferences as they want, and Evoca will always deliver the best picture and most reliable service,” said Evoca President and CEO Todd Achilles.
“Insight TV is excited to be launching on Evoca’s innovative new platform. Combining NextGen TV with our 4K UHD HDR channel means consumers will get an unparalleled quality viewing experience at an affordable price. We’re delighted to be a part of Evoca’s first wave and look forward to seeing their growth around the country in the coming months,” said Mark Romano, VP, Americas, Insight TV.
Programming on Insight TV will include Masters of Dirt, a series focused on professional motocross, mountain biking, and BMX. Next month, Insight TV will add their new original competition series Ultimate Goal, which features women soccer players training with the legends. In December, viewers will find Making the Squad: FIFA Edition, featuring top gamers testing their FIFA 21 gaming skills on their consoles as well as on the field.