In March 2018, AT&T filed for a trademark on AT&T TV. Now reports are out that AT&T TV will soft launch as soon as next month in a handful of markets. This new live TV streaming service will be built using DIRECTV NOW’s user interface and the DIRECTV NOW Android TV beta box.
Today we dive into AT&T TV and let you know everything we know about the new live TV streaming service from AT&T.
What is AT&T TV?
In short, AT&T TV will be a streaming-only version of DIRECTV. There seems to be a few major differences from AT&T TV and DIRECTV NOW. The main difference seems to be that AT&T TV will need an AT&T streaming player running Android TV.
A few weeks ago, AT&T’s President of Mobility and Entertainment David Christopher talked about the new service in an interview with FierceVideo. Here is what FierceVideo said Christopher told them:
“Christopher said that AT&T built its new streaming box for the service [the new DIRECTV streaming service] because the company believes it wouldn’t get all the benefits if it had just made the new DirecTV service an application.” FierceVideo went on to say: “Christopher reiterated the benefits that AT&T executives have previously laid out, namely the low-cost piece of hardware that consumers can install, which will help lower the cost of customer acquisition by eliminating the need for truck rolls and installers climbing ladders to put satellite dishes on roofs.”
What will AT&T TV cost?
The exact cost of AT&T TV is unknown, but AT&T CEO Randall Stephenson recently gave us an idea.
According to Stephenson, AT&T plans to launch its “thin” streaming-only version of DIRECTV later this year. The price of this new service will be lower but he did not give any details on how low or what channels it will offer.
Sadly, we don’t know the exact price but it will be cheaper than DIRECTV.
When will AT&T TV launch?
According to AT&T, they hope to launch the new service this year. Now new leaks reportedly from inside AT&T say that AT&T TV will do a soft launch in August in a few test markets with a national rollout in the fourth quarter of 2019.
How will you get AT&T TV?
According to the screenshots posted online, you will need to buy one of AT&T’s streaming players from an AT&T store. From there you can take it home and start using AT&T TV just like you would DIRECTV.
What We Don’t Know
Sadly, there are still things we don’t know. Will AT&T TV have the same channel lineup of DIRECTV? What will the DVR limitations be? For now, we will have to wait for the official announcement from AT&T about the future of AT&T TV.
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