Here is Everything We Learned from the DirecTV Now Announcement




A mother and daughter using a computer togetherYesterday DirecTV Now was officially unveiled by AT&T, but even after their hour-long press conference many questions were left unanswered.

We learned that the current DirecTV Now is just the beginning. AT&T made it clear that they plan to build on what they have today and grow on it. So remember when you read this that AT&T has clearly said they plan to build on this service.

Here is what we know:

Release Date

If you are excited to sign up, DirecTV Now comes out Wednesday, November 30. AT&T said the site will go live sometime in the morning, but we are not sure if that is morning Eastern or Pacific.

Channels & Pricing

AT&T clearly said in the press conference that these plans are subject to price increases. They hinted that price increases would come with new features or channels but no further details have been given.

Here are the channels and pricing AT&T officially announced.

directv-nowHere is a rumored full lineup as reported by 9to5 Mac.

att-direct-now-channel-lineup-1The introductory offer of $35 a month for 100 channels in only good for a limited time.

Fans of HBO® and Cinemax® can add these channels for just $5 each per month in addition to their base programming package.

Select markets will get regional sports networks from Fox, Comcast SportsNet, and YES sports; however, the lineup in the leaked guide looks limited.

AT&T made it clear during the press event that these prices will go up as they add new features and content.

Device Support

DirecTV Now will be available at launch through the following:

  • Amazon Fire TV and Fire TV Stick
  • Android mobile devices and tablets
  • iPhone, iPad, and Apple TV
  • Chromecast (Android at launch; iOS in 2017)
  • Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays
  • Internet Explorer, Chrome, and Safari web browsers

In 2017, DirecTV Now plans to add more devices to the lineup including Roku streaming players and Roku TV™ models, Amazon Fire tablets, and Smart TVs.

Roku separately from the AT&T press conference announced that they will add DirecTV Now int he 1st quarter 2017.


The FreeVIEW option will enable anyone to enjoy unique and exclusive content free of charge. It’s a highly curated, always-fresh, ad-supported video service with a sampling of on-demand content from AUDIENCE Network, Otter Media properties, and other DirecTV Now channels.

This content will be ad supported.

Data-Free Streaming on AT&T

Data-free TV/free streaming for Fullscreen customers: Must stream through DirecTV Now or the Fullscreen app. Requires eligibility. DirecTV & AT&T wireless services and devices. Some restrictions apply. For Fullscreen, other in-app activities may incur data charges.

No DVR & No Channel Lineup

At no point in the press event or in the press release did AT&T say anything about a DVR. Also no channel lineup was handed out.

AT&T did add that they plan to add a DVR at some point in 2017.

AT&T went on to say:

“We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” said John Stankey, CEO, AT&T Entertainment Group.

“Our new customer-centric offers show that mobility and entertainment are better together,” added Stankey.

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