Yesterday ESPN announced that they are launching a short-form version of its SportsCenter show on Snapchat.
The show will air at 5 AM and 5 PM on weekdays and at 5 AM on weekends, and it will offer highlights of some of the biggest sports events around the world.
“SportsCenter on Snapchat provides a creative new format and platform for our flagship franchise to continue to evolve,” said Connor Schell, ESPN executive vice president, content, in a statement. “Katie, Elle, Cassidy, Jason and Cy collectively bring a new style, energy and substance that I believe will connect with Snapchat’s audience in a real way. I’m thrilled to bring this level of talent and personality to a new and innovative daily touchpoint for ESPN.”
ESPN seems to be hoping that this show will attract a new audience to ESPN. Disney’s ESPN is no stranger to using new technology to reach new audiences. WatchESPN was, at the time of its launch, a revolutionary push into digital streaming.
Snapchat already has several live shows from networks including NBC News, Vice, E!, A+E, and CNN among others.
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