ESPN Is Struggling in the Face of Cord Cutting




August 26, 2011 - Austin, TX - Longhorn Network Studio: Empty set of the Longhorn Network Launch. Credit: Joe Faraoni/ESPN

It was recently reported that ESPN was losing over 10,000 subscribers every day, and now it looks like ESPN is feeling the pain of cord cutting.

Over the last year ESPN has been axing staff and content from their main ESPN networks. Now it has been reported that ESPN has cut all studio shows for their Longhorn Network, an ESPN-owned network that focuses on the University of Texas in a effort to cut costs. Now all you will find on ESPN’s Longhorn Network are live sporting events and repeats of Texas sports events.

ESPN is not alone in this move. Time Warner Cable has also recently cut all studio shows for their SportsNet LA, a regional sports network that is co-owned by the LA Dodgers and Time Warner Cable, which was acquired by Charter Communications in May.

Sports has long been seen as one of the last reasons people would keep cable TV, but now even sports giants, such as ESPN, are feeling the effects of cord cutting.

Although ESPN is still a giant, they are losing over $840 million dollars every year compared to what they would have received if people had not cut the cord, and this is just the start.

All this pressure has forced Disney, ESPN’s parent company, to start looking at other options. ESPN has hinted several times that they may release a standalone ESPN streaming service. No further details have been announced, but there definitely is movement in the direction of online streaming from places we never expected to see it.

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