Yesterday ESPN announced that the NFL, CBS, and ESPN Deportes have come to an agreement to air the 2018 Super Bowl LIII in Spanish. The last time ESPN Deportes aired a Super Bowl in Spanish was in 2016.
“As the broadcaster of Super Bowl LIII, it was important for us to find a Spanish-language partner to reach the NFL’s Hispanic fan base on the biggest day on television,” said Dan Weinberg, Executive Vice President, Programming, CBS Sports. “The presentation on ESPN will be a great complement to our broadcast on CBS.”
“The Super Bowl is one of the biggest and most anticipated sporting events of the year and we are proud to serve as the Spanish-language media partner thanks to this agreement with the NFL and CBS,” said Freddy Rolón , vice president and general manager , ESPN Sports. “Carrying Super Bowl LIII will be the perfect way for you to cap the NFL season, which will also include our presentation of the Mexico City MNF game and our plans to provide an ESPN2 MNFSpanish-language simulcast during the first nine weeks of the season . ”
“The NFL’s Hispanic fan base is fast-growing and passionate,” said Amanda Herald, Vice President, Media Strategy & Business Development for the NFL. “We’re excited to have ESPN Deportes on board again to televise the League’s biggest event and deliver the game to millions of Spanish speaking fans.”
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