Editorial: The War on Cord Cutting Is Heating Up




Cutting the cable connection to coax connector illustrating people cancelling cable TV service

Cutting the cable connection to coax connector illustrating people cancelling cable TV serviceYou can often tell who someone is afraid of by who they attack. The same thing is true with companies as more and more effort is being made to downplay cord cutting. People and companies are scared of cord cutting and the attacks on it are heating up.

Just this week a slew of anti-cord cutting stories came out. The Washington Post, for example, didn’t just go after cord cutting, it published two anti-cord cutting stories on the same day. “The TV-streaming paradox: Why you may miss the cable bundle” and “Freedom from cable isn’t free: Flood of streaming services will make cutting the cord more complicated.

What is even sadder is it clearly does not think the American public is very smart from what we see in several of these stories. Many of them come down to two arguments in their attempts to dismiss cord cutting. First, it will cost you more… an argument we have shot down many times. Second, it is too hard to manage more than one service to get your movies and TV shows.

A great example of the “you are too dumb to handle more than one TV service” is this line from the Washington Post: “The cost and mental effort of managing multiple services may be starting to prove nettlesome,” said Hayley Tsukayama.

It does not just stop with the Washington Post stories. Many websites pushed stories this week saying the idea that Disney may launch its own streaming service proves that cord cutting is just too complicated.

Now I have faith in the American public’s ability to subscribe to multiple streaming services. Not only that but I also have faith in them not to subscribe to every streaming service out there.

Cord cutting offers a great amount of freedom to pick what you want and when you want it; however, cable companies seem to think that this freedom is too much for most Americans. They believe that you need to be told what channels you will get and when your shows will be on because subscribing to more than one service for TV is too difficult for you.

I know how smart the American people are and how cord cutting can give Americans everything they want for far less money. Yes there are a growing number of options like DIRECTV NOW, Hulu, Sling TV, PlayStation Vue, and more but you don’t need them all.

Remember this the next time you see a story about how hard cord cutting is and how it will cost more money: People and companies are really saying they are scared of cord cutting.

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