Editorial: T-Mobile Must Avoid the Mistakes PlayStation Vue Made


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Depressed mature man holding paper and looking at it while sitting on the couch at home

Depressed mature man holding paper and looking at it while sitting on the couch at homeRecently T-Mobile announced plans to launch a live TV streaming service to “disrupt” the world of pay TV.

More recently T-Mobile launched a new website for their live TV streaming service and included this section:

Do I have to have T-Mobile wireless to get TV from T-Mobile?

No. Our vision is to launch a TV service that will work on any device with an internet connection.

If T-Mobile is serious about letting anyone use their live TV streaming service and, more importantly, they want to have a successful streaming service they must avoid the mistakes Sony made.

People still ask me if they need a PlayStation to use the PlayStation Vue service. Many skip over the service because having PlayStation in the name made them think that they need a PlayStation.

Don’t think it’s really an issue? PlayStation’s VP and Head of PlayStation Vue Dawyne Benefiel recently announced that the majority of new signups for PlayStation Vue still happen on PlayStation devices.

T-Mobile is likely in an even tougher spot because many will likely fall into the same trap and assume that if you don’t have T-Mobile you can’t use their new live TV streaming service.

I would also caution T-Mobile against using Layer3 as the name of the service. If T-Mobile truly wants to be successful they should find a new name similar to how Dish launched their live TV streaming service as Sling TV.

For now it looks like T-Mobile plans to use the T-Mobile name for their live TV streaming service. The new website is T-Mobile.com/TV and while they promote you don’t need T-Mobile Sony has been trying to convince Americans they don’t need a PlayStation for years.

Here is an example of one of the ads Sony has used to try to push the idea you don’t need a PlayStation:

While these ads may help, it just means they need ads to convince people to even look at your service rather than spending ad money convincing them to use your service.

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