Editorial: Sorry, Apple’s Probably Not Going to Buy Netflix & Cord Cutters Probably Don’t Want Them To…




If you have been reading the news the last few days you likely saw a host of stories talking about how there is a 40% chance that Apple will buy Netflix. This is one of the stories you need to take with a little skepticism.

At the heart of this story is a Citi analyst who said that there is a 40% likelihood of Apple acquiring Netflix. The way you read many of these stories you would have assumed that there was some type of inside source leaking these plans. The truth is the only reason the Citi analyst thinks this will happen is because Apple has the money.

Could Apple buy Netflix? Yes, it’s possible but it is just as possible that Apple would buy Tesla, Hulu, Activision, Electronic Arts, or even Disney. Why is that just as likely to happen? Apple has around $250 billion in cash right now that they could use if they decide to buy a company.

The truth is we may not want Apple to buy Netflix. Just this week Apple acquired Shazam and Apple cut off access to Microsoft’s Cortana to the now Apple owned Shazam. This raises the question if Apple buys Netflix would they cut off non-Apple devices.

So will Apple buy Netflix? According to all reports, the two companies are not even talking. So for now it is possible but not as likely as many of the news stories out there would like you to think.

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