Editorial: There Is a Real War Against Cord Cutting




Cutting the cable connection to coax connector illustrating people cancelling cable TV service

Cutting the cable connection to coax connector illustrating people cancelling cable TV serviceThis is something that I have hinted at in the past but it has now become too obvious to ignore. With all the poorly conceived anti-cord cutting stories I have to speak out. There is an organized effort to aggressively go after cord cutting. (There I said it.)

Clearly there is an organized group with an agenda pushing to convince people that cord cutting is a bad idea. Certain people are clearly afraid of the growth of cord cutting and have a dedicated plan to fight back against cord cutters.

You have likely seen these stories all over recently. They typically take a few different tactics. First, cord cutting costs more than cable. Second, cord cutting is way too complicated so just keep cable TV.

Without even searching I came up with four stories all with the same points.

Buried by streaming TV. Send help.

A Flood of Streaming Services Could Kill Cord-Cutting Before It Gets Started

The Messy, Confusing Future of TV? It’s Here

Freedom from cable isn’t free: Flood of streaming services will make cutting the cord more complicated

These stories are clearly targeting people who have yet to become cord cutters and may be considering it. They are trying to rapidly hit you with the impression that cord cutting will cost more, so don’t even bother to try. They hope you won’t do your own research and will just accept their argument because you have seen it in so many places.

What is sad is they clearly think the American population is too dumb to become cord cutters. They push the idea that you cannot be trusted to manage your bills or pick the services you want. I, on the other hand, firmly think it is clear that they are scared of cord cutting.

So What Can You Do?

If you want to help fight back against this wave of anti-cord cutting news there are a few things you can do.

First, make sure to comment on these stories when you can. Sadly though I noticed they often disable comments on these stories; however, consider visiting their social media and leave a comment. Make sure you are polite and kind. Do not be insulting or they will just remove your post and you will do nothing but hurt cord cutting.

Second, tell your friends and consider sharing with them your story/savings. Also consider sharing our Cord Cutting 101 Guide.

Also, remember don’t worry about what ifs. A lot of these stories like to jump to the worst possible conclusion and ignore anything that could be positive. SO don’t get down about what ifs or be concerned about what may happen two years from now.

Sadly unlike these anti-cord cutting efforts we don’t have millions of dollars to push the agenda, but what we do have is millions of voices. Just this year 2 million Americans canceled pay TV or decided to never get it. So let’s use our voices to help push back against these stories.

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