Do You Need to Pay to Activate a Roku? (How to Register a Roku For Free)




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With so many great deals on Roku devices this holiday season, many households are upgrading their current devices or trying Roku out for the first time. Unfortunately, this also means a rise in Roku related scams.

No, you do not need to pay to activate your Roku device.

When activating a Roku, you may get an email or phone call that looks like it’s coming from Roku, asking for payment to set up your device. Typically, these messages will say you need to enter your credit card information for an activation fee, sometimes $100+. Others will say you need to sign up for an annual subscription to use your device. These are scams and are not legitimate messages from Roku.

Here’s what Roku support says about these scams:

Roku does not charge an activation fee or charge for support. There is NEVER a charge to create a Roku account.

Also, our Roku customer support agents will never:

  • Ask for access to your computer.
  • Ask for your social security number or date of birth.
  • Ask for passwords for your computer or your Roku account.
  • Advise you to purchase any sort of anti-virus software.

How To Set Up Your Roku 

If you need help setting up your Roku, just follow the on-screen instructions. At some point, it will give you a 5-letter/number code that looks like “XD12G.” (That is just an example, every Roku has a different code.)

Go to and enter the code you see on your Roku. Do not Google Roku Activation. Just enter the link as shown above or click that link to open a new window.

From there, Roku will ask you to log in if you already have a Roku account or to create a freeaccount by entering a username and password. That account will allow you to easily set up new Roku players just by logging in.

Now you are ready to use your Roku. (Your Roku will automatically complete the set up after you finish setting up your Roku account.)

What to Do if You Paid for Support with a Fraudulent Company

Call your credit card company and ask to have the charges reversed. Remove any software that this company may have installed on your computer. Change your passwords on your Roku account and any programs on your computer accessed by the fraudulent company. You can also visit the Federal Trade Commission website and file a complaint about the experience.

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