Disney+ is the next streaming service to announce that it will reduce bandwidth in Europe to help with internet congestion. In addition, Disney has agreed to postpone the launch of the service in France.
Kevin Mater, Chairman, Direct-to-Consumer & International, The Walt Disney Company, released the following statement about the decision to proactively reduce bandwidth.
“In line with Disney’s longstanding commitment to act responsibly, we are responding to the request of European Commissioner for Internal Market Thierry Breton to work together to ensure the smooth functioning of the broadband infrastructure. In anticipation of high consumer demand for Disney+, we are proactively instituting measures to lower our overall bandwidth utilization by at least 25% in all of the markets launching Disney+ on March 24th. In the coming days, we will be monitoring internet congestion and working closely with internet service providers to further reduce bitrates as necessary to ensure they are not overwhelmed by consumer demand. We look forward to the launch of Disney+ and hope it will provide a much-needed respite for families in these challenging and trying times.”
Netflix was the first to take steps toward reducing internet congestion in Europe on Thursday. YouTube followed with an announcement on Friday, followed by Amazon.
Additionally, Mayer released the following statement about the Disney+ launch in France.
“To our French fans, the Disney+ service is coming, but at the request of the French government, we have agreed to postpone the launch until Tuesday 7 April 2020.”
Disney+ will launch in the UK, Ireland, Germany, Italy, Spain, Austria, and Switzerland on Tuesday March 24th.
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