Recently Disney confirmed that it was planning to follow Netflix and start cracking down on password sharing. Netflix recently saw great success in its efforts to stop password sharing as it saw subscriber numbers grow when many thought they would drop. Now Disney has seen that example and decided it is time they do the same.
This comes as Disney’s CEO Bob Iger confirmed during its fiscal third-quarter earnings conference call on Wednesday that the company will start cracking down on password sharing starting in 2024.
How will this password crackdown work?
According to reports, Disney will start tracking how many devices you are logged into. If you log into too many devices, it will kick you off the network. Depending on what country you live in, some plans limit you to just two devices, and others as many as 4.
When will this password crackdown start?
According to Disney, they will start rolling out this crackdown in 2024.
Will you have an option to get more devices?
It is possible that Disney will offer higher plans with more devices included. This would be similar to what Netflix does by offering you the ability to add additional users to your account at a discounted rate.
Why is Disney doing this?
Disney is looking for ways to make streaming profitable. They see a password sharing crackdown as a way to drive more subscribers. “There’s an opportunity to grow our business,” Iger said on the earnings call.
For now, that is all we know but we post more as Disney makes more announcements.