Recently, Disney+ announced a price hike on most of its customers. Disney+ Premium goes up by $3 to $13.99 a month. Hulu without ads will also increase by $3 to $17.99. ESPN+ rises by $1 to $10.99 a month. It’s also going to crack down on password sharing next year.
Now, though, Disney+ has started to roll out a cheaper HD-only plan in select areas, including Taiwan. This cheaper plan only offers 1080p video or standard HD. This is very similar to Netflix’s HD plan that offered you a cheaper plan if you agree to only get HD.
In Taiwan, you can pick between the cheaper 1080p package with just two streams or the higher-end package with 4K HDR and up to 4 streams at once. Both plans offer a monthly and yearly option to pay for them.
In Taiwan, Disney doesn’t offer the cheaper ad-supported plan but instead uses this HD-only 5.1 audio plan as a way to get it cheaper.
Disney isn’t the only one to increase prices – YouTube TV did it back in March, and Netflix had a few increases in recent years – it comes at a poor time for its flagship Disney+. The service has been on a downward trend for the last two quarters, and after a few high-profile flops in programming, enthusiasm for the service has waned. All of that may have consumers rethinking whether they can justify the higher price.
No word yet on all the areas that Disney+ offers this plan but hopefully, it will roll out to more areas to give consumers more options.