Disney Jr. and ESPN Team Up for ‘Let’s Play!’ Campaign to Inspire Your Preschooler to Get Moving


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Disney+ is bringing the joy of play to preschoolers around the world with the launch of “Disney Jr. Let’s Play!”, a global campaign that encourages kids to laugh, move, and play alongside their favorite characters. The initiative was announced live on Good Morning America and is backed by a cross-company commitment that includes content, products, music, live events, and community outreach. From Bluey to Mickey Mouse Clubhouse, the playful energy of Disney Jr. is now a real-world movement and it’s streaming right from your screen.

You can stream all your child’s favorite Disney Jr. shows now on Disney+ right here

Disney Jr. and ESPN Team Up for First-Ever Preschool Sports Grants

As part of the campaign, ESPN and Disney Jr. have partnered with Every Kid Sports to launch a first-of-its-kind grant program for preschoolers from income-restricted families. Through ESPN’s “Take Back Sports” initiative and the Fall 2025 Every Kid Sports Pass, families can receive assistance covering registration fees for preschool sports, many of which will be first-time experiences for little athletes. More information about grant applications will be announced later this year.

More Ways To Play: Events, Concerts, and More

In addition to streaming options, Disney Jr. is taking the fun offline:

  • A Disney Jr.-themed roller-skating event is set to roll out at more than 400 rinks across the country.
  • The “Disney Jr. Let’s Play! Party” will arrive at Disney California Adventure Park and Downtown Disney District later this summer.
  • “Disney Jr. Live On Tour: Let’s Play!” continues its traveling concert series around the globe.
  • New YouTube shorts will target preschool routines with bite-sized playtime inspiration.

“Disney Jr. Let’s Play!” is also supported by expert guidance from the Child Mind Institute, highlighting the developmental importance of imagination and physical play for preschoolers. Whether it’s pretending to be a superhero or dancing with Bluey, the campaign turns screen time into springboards for creativity. Your preschooler’s next big adventure might just start with the remote.

Ready to join in the fun? Stream Disney Jr. shows including Spidey and His Amazing Friends, SuperKitties, and Mickey Mouse Clubhouse on Disney+ now

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