It’s going to be more expensive if you want your Disney streaming services without commercials.
Disney on Wednesday unveiled new pricing that makes the commercial-free versions of its Disney+ and Hulu service more expensive. They take effect on October 12. Disney+ Premium will cost $13.99 a month, up from $10.99. Hulu without ads will cost $17.99, up from $14.99. ESPN+ rises by $1 to $10.99 a month.
On September 6, it will launch a new bundle for Disney+ Premium and Hulu with no ads for $19.99 a month.
Disney is keeping the ad-supported tiers steady with Disney+ and Hulu both at $7.99 each, while a bundle will cost $9.99 a month.
Hulu with Live TV with ads will cost $76.99 a month, while no ads will cost $89.99 each month. Both new prices represent an increase of $7 a month. This follows a high-profile price hike from YouTube TV a few months ago.
The changes come after Disney reported results that showed continued operating losses for its streaming services. The company and CEO Bob Iger has vowed to bring the business to profitability by the end of fiscal 2024.
Disney also said that its ad-supported plans will launch in select markets in Europe and Canada starting on November 1.
In total, Disney posted a fiscal third-quarter net loss of $460 million, or 25 cents a share, compared with a year-earlier profit of $1.41 billion, or 77 cents a share. Revenue rose to $22.3 billion vs. $21.5 billion a year ago. Excluding one-time items, per-share earnings were $1.03 a share.
Analysts, on average, forecasted earnings of 95 cents a share on revenue of $22.5 billion, according to Yahoo Finance.