Disney is Looking Into Selling Smaller & Cheaper Live TV Bundles With Hulu




, ,

Hulu Roku

Yesterday at the Recode’s Code Media conference Disney’s Direct-to-Consumer Chairman Kevin Mayer open up about plans for Hulu’s live TV service. After announcing that Hulu’s live TV service had to raise its price to be profitable he went on to talk about selling smaller and cheaper bundles. When asked about Hulu offering smaller, skinny live TV bundles Mr. Mayer said “It could be, we actually haven’t made any decisions. We’re just now starting that exploration.” But offering a smaller bundle would not be easy as Disney has “certain obligations with our channel partners, we’ll have to work through if we were going to do that.”

The problem Hulu is facing here is the fact that most channel owners force services to bundle their channels together. For example, Disney makes having ESPN part of a bundle that includes the Disney Channel and Freeform. If you want ESPN you need to offer other Disney channels in the same bundle. This drives up the cost of the bundle and Disney is not the only company that does this.

Mr. Mayer was quick to add that they have not made any decision on smaller packages at this time.

As live TV packages become more and more expensive, more cord cutters have been looking for cheaper options. Sling TV, Philo, Vidgo, and Frndly are all now offering packages under $30 with smaller channel lineups. Now it seems that Hulu may want to compete in this space.

You can watch the full interview here: (You can find him talking about smaller Hulu bundles at around the 28:50 mark.)

What do you think of what Mr. Mayer said? Leave us a comment and let us know.

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.