In the first month since launching, Disney+ has been downloaded to mobile devices 22 million times, according to app tracking company Apptopia.
Apptopia also says that the Disney+ app has averaged 9.5 million daily active users on mobile devices. With these numbers, the app has taken the top spot on both Apple and Google app stores.
Apptopia estimates numbers based on its own data analytics tools and public information. While the numbers are typically accurate, the estimate doesn’t include information about how many downloads are from those using free trials, how many users are receiving the free year from Verizon, or how many are paid subscriptions. Apptopia does report that Disney has made $20 million in revenue from the app already, just from monthly and annual subscriptions. The number does not include the percentage Disney shares with app stores.
Disney has already released its own data showing that the streaming service reached 10 million signups through smart TVs, mobile devices, and desktops on its first day. The company will be waiting to release further numbers in its next quarterly earnings report.
CNBC reports that the traffic on the Disney+ app has benefitted several other streaming apps. With the bundle deal, Hulu and ESPN+ have both seen more app installs. Roku has also seen more engagement as a result of Roku users watching Disney+.
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