Disney & Google Team Up To Offer Better Streaming Ads





the incredibles still

Today Disney and Google announced that they have teamed up to use Google’s Ad Manager across Disney’s digital platforms including their streaming services from  Disney, ABC, ESPN, ESPN+, Freeform and more. With this deal, Google Ad Manager will handle all of Disney’s digital video and display ads on all of their platforms. The deal spans advertising for multiple content types, including long-form VOD, live-streaming video, short-form video, news content (both video and text), and fantasy games.

“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens—everywhere,” Philipp Schindler, Google’s chief business officer, said in a statement according to Variety.

The hope here is that the new ads from Google will help Disney better monetize their content at a time when traditional pay-TV model starting to shift to a more digital model.

Will this include the new Disney+ streaming services? No Disney still says that their new Disney+ streaming service will still be ad-free. This deal also does not include Hulu as Disney only owns a 30% share of Hulu at this time. (Well not officially stated that still could change when Disney gains a majority control of Hulu after they buy Fox’s share of Hulu.)

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.