DISH isn’t pulling any punches with its new ad campaign that calls DIRECTV out by name.
The “Pigeon Targets” campaign from Dish claims that DIRECTV has made a “move to abandon traditional satellite TV customers in favor of urban, streaming-only audiences,” while DISH continues to invest in technology that can benefit rural America.
The company has even set up a hotline for those who feel they’ve been “left behind” by other companies to leave comments to air their grievances. When you call “The Bird Hotline” (1-855-FLAP-OFF), you’ll get an automated message, reiterating that DISH cares about rural America and directing you to a line to share your negative experience with DIRECTV.
“Let’s be honest — DIRECTV’s walking away from millions of rural Americans in favor of chasing shiny city audiences and streaming-only models,” said Kurt Simon, vice president, brand development, DISH TV. “Meanwhile, we’re doubling down on the people and places who rely on us the most, investing in unbeatable technology and offering real value without the nonsense. This campaign is our way of calling them out — and having a little fun while we do it.”
To encourage customers to leave competitors and make the switch to DISH, the company is offering three free months of DISH service for new customers.
Watch the new ad, below: