Today, DISH announced a deal with BrightLine to power interactive, personalized ads on Sling TV. With this deal, Sling TV customers will find new ads that offer (versatile scrollers, simple games, and trivia. These will also be personalized ads for each customer.
“As a leading streaming platform, our goal is to provide our SLING advertisers with the most effective, full-funnel ad solutions that allow for optimal targeting,” said Dave Antonelli, vice president, Sales, DISH Media. “Our first-party subscriber data coupled with Brightline’s suite of personalized ad experiences is another opportunity for our brand partners to achieve better attribution and guide consumers further down the marketing funnel.”
“There’s a growing appetite for dynamic ad units that allow advertisers to engage directly with their audience and deliver more than a traditional TV commercial, ” said Michael Bologna, chief accelerator at BrightLine. “We’ve partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available.”
Personalized interactive ads have become more popular over the last year as companies look for new ways to drive up ad revenue. Recently ad revenue on TV has been down as advertisers pull back and push their ads to other areas. Now Sling TV is joining this push and offering personalized ads on Sling TV.
DISH says these ads are redefining the traditional commercial break. Now brands can increase awareness and prompt audiences to take action inside the ad.