DISH and Sling TV have partnered with Bango to expand their streaming bundle offerings.
Bango, a UK-based company, connects telecom platforms with content providers to provide subscription bundles through what it calls the Digital Vending Machine (DVM). Bango says that DISH and Sling benefit by gaining access to a growing network of global subscription partners and rapid deployment of tailored bundles, offers, and discounts, without the need for costly and time-consuming in-house integrations. Subscribers benefit from having more options and getting content in one place.
“The Digital Vending Machine from Bango gives DISH the speed and flexibility to deliver in-demand content and services to our customers. Rapidly launching new offers and bundles is key to enhancing our customers’ experience, and Bango makes that seamless.” Liz Riemersma, VP, Strategy and Business Development, DISH Video Services.
“Subscription bundling is entering a new phase – one where personalization, variety, and flexibility are key to growth. It’s exciting to see DISH and Sling moving quickly to meet this shift, using the Digital Vending Machine® from Bango to power their subscription bundling and lay the groundwork for broader subscription strategies. We look forward to expanding our work together.” Paul Larbey, CEO at Bango.