Discovery is Launching a New Streaming Service for Cord Cutters This Year





Discovery channel logo

Discovery channel logoToday Discovery communications announced their 4th quarter earnings. According to The Hollywood Reporter Discovery announced that a new global video-on-demand streaming service would launch this year with Discovery and BBC content.

Today Discovery’s CEO David Zaslav said that employee compensation will be tied to the success of its direct to consumer products in 2020. This seems to show that Discovery is going to focus heavily on streaming going forward.

Back in January, at a Citi investor conference, Discovery CEO David Zaslav said that while the company is doing well on cable and pay-TV platforms, he’s well aware that in order to continue growing, the company needs to expand.

“If we want to win in the long-term – and we have this great IP that people love that’s curated through great brands and characters that people love – we have to take that out,” Zaslav said, according to a report from Fierce Video.

To get into the digital space, Zaslav said Discovery will launch a streaming service that will include content from all of the company’s brands, including Discovery Channel, TLC, Food Network, and HGTV. His plan is to get traditional TV on board with the service.

“Our view is we should figure out how to make them partners. Charter is a great company. They have 10 to 11 million broadband-only subscribers. Comcast is an extraordinarily well-run company. They’re serving and nourishing their customers,” Zaslav said. “Today, they agreed that they will offer CBS All Access… That’s a very positive step forward.”

These plans have been in the works since last year. In November, we reported on Discovery’s Q3 earnings call. During that call, Discovery execs said they planned to move into streaming, both in the US and internationally. At the time, there were no details about the timeline for a new service. Unfortunately, we still don’t have those details, but right now Discovery executives are talking live on their 4th quarter earnings call. Cord Cutters  News is listening live and will post updates as we learn more.

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