DIRECTV agreed to modify its commercials claiming that it gives subscribers access to every NFL game after a decision by the National Advertising Division.
DIRECTV says its Sports Central interface, which can show its subscribers where each football game airs, “give you access to every game.” The NAD told the satellite TV provider to cease the claim and modify its advertising to make it clear that customers will need to subscribe to additional services to watch all NFL games.
The NAD, a part of the non-profit third party organization Better Business Bureau, made its ruling after the NFL issued a challenge.
The decision hits at DIRECTV’s reputation as one of the leading sources of live sports and, in particular, NFL games. For the first time ever, DIRECTV no longer offers the NFL Sunday Ticket package, which is now offered by YouTube TV and gives fans access to out-of-market pro football games every week.
DIRECTV’s Sports Central interface is available through the company’s Gemini set-top box, and shows every game on a single menu, including the ones that need another subscription.
DIRECTV said in the NAD statement that it would comply with the ruling.
“We’re pleased the NAD recognized the access benefits available through DIRECTV Sports Central, including the ability for DIRECTV customers to easily find and watch pro football games broadcast through their DIRECTV package as well as third party subscriptions,” said a company spokesman. “We will modify our existing disclaimer to comply with the NAD’s decision.”