DIRECTV is quietly simplifying its television offerings, reducing the number of packages available to new customers online. While the satellite TV provider previously boasted a wide array of choices, sources indicate that the company is now focusing on just four main packages: Entertainment, Choice, Ultimate, and Premier.
This move, which has seen packages like “Select” and “Family” disappear from the DIRECTV website, appears to be a strategic effort to streamline the customer experience and simplify the often-confusing process of choosing a TV package. However, this reduction in visible options has raised concerns about transparency and potential limitations for customers seeking specific channel lineups.
This move removes two of the cheapest options for DIRECTV leaving customers with the more expensive options like Entertainment that start at $74.99 a month for the first 24 months and $89.99 plus fees like $15 ARS fee on top of that pushing the cheapest DIRECTV package now over $100 that is listed on its website.
Other more expensive packages like Prefered Xtra and Xtra are also gone, meaning customers need to get the Ultimate package for $109.99 a month for the first 24 months and $132.998 after that with a $15 a month fee and RSN fee of $7.99 a month on top of that.
You can find all of the old DIRECTV packages listed HERE and the new DIRECTV website without them being listed HERE.
While the DIRECTV website now prominently features only four packages, sources suggest that other packages, like “Select,” are still available but only by contacting DIRECTV directly over the phone. This “hidden menu” means unless you know about these packages you won’t be able to find them.
In a statement to Cord Cutters News, a DIRECTV spokesperson said, “We have updated our website for customers to view and have access to the top packages our customers enjoy the most.”
As DIRECTV continues to adjust its offerings in a competitive television landscape, it remains to be seen how this streamlined approach will impact customer satisfaction and the company’s bottom line.