Do you subscribe to STARZ through DIRECTV STREAM? You may have noticed 8 new STARZ Encore channels added to the STARZ add-on.
Now if you have had the DIRECTV STREAM Ultimate or Premier package, you already have the STARZ Encore channels. What is new is if you had any of the other packages and subscribed to the STARZ add-on, you only got the main STARZ channels. Now DIRECTV STREAM includes 8 STARZ Encore channels with the package.
Late last year, STARZ was rebranded to LIONSGATE+ outside of the United States. Inside the United States, it is still called STARZ. This is part of a streaming plan to expand Lionsgate’s footprint worldwide.
“We recognized the potential of the global OTT market early, and over the last few years we have built an incredible global streaming service, which has become a destination for audiences seeking premium, provocative programming,” said Jeffrey Hirsch, President and CEO of STARZ. “Operating under LIONSGATE+ internationally brings a distinct and differentiated identity in an increasingly crowded international marketplace and builds on the brand equity in the Lionsgate name that our extensive research has proven is strong around the world. Even with the separation of STARZ and the Lionsgate studio business, the Lionsgate brand will continue to be valuable to the ongoing success of our international platform.”
“Our commitment to deliver bold, curated stories where we push boundaries and defy expectations remains the same,” said Superna Kalle, President, International Networks for STARZ. “We have built strong relationships with our viewers and look forward to continue providing them premium storytelling as LIONSGATE+.”
At this time there has been no announcement about any plans to change the name of STARZ inside the United States.