Earlier this month DIRECTV started to roll out 4K support to DIRECTV via internet and DIRECTV STREAM. At first, support was limited to the DIRECTV streaming player, but now the DIRECTV Roku channel has been updated, adding 4K support for Roku owners.
4K streaming has become increasingly popular as Fubo and YouTube TV have made it a major selling point. Now DIRECTV’s new via internet and DIRECTV STREAM will also be offering 4K streaming. Currently limited to a few channels, DIRECTV said more 4K channels will be added in the future.
This news comes as DIRECTV stuck a deal with the NFL to add the NFL Network to its lineup.
The new agreement announced yesterdaywill extend existing coverage of NFL Networks on DIRECTV in addition to adding DIRECTV STREAM and U-Verse to NFL Network’s distribution, which already averages 16.7 million people tuning in per game.
“DIRECTV was an initial launch partner of NFL Network over 20 years ago and we’re thrilled to continue our long-standing partnership which caters to millions of DIRECTV customers who are NFL fans,” said Hans Schroeder, Executive Vice President of Media Distribution for the NFL. “This renewal will provide fans across all DIRECTV platforms the ability to watch NFL Network’s award-winning coverage of America’s most popular sport while also giving greater access to the wildly popular NFL RedZone.”
“With this agreement, DIRECTV continues a long-standing partnership with the NFL and maintains our sports leadership position by delivering the best of sports content to our customers,” said Rob Thun, chief content officer of DIRECTV. “This deal strengthens our NFL relationship as it includes expanded carriage of NFL Network and all the best action from Sunday’s games with NFL RedZone, which is now available to customers across all three DIRECTV platforms.”
Within the next few weeks, DIRECTV subscribers will have year-round access to an enhanced DIRECTV Sports Pack along with a DIRECTV STREAM Sports Pack alongside NFL RedZone coverage. U-Verse subscribers with an HD Premium Tier plan will get NFL Redzone content as well.